LET PREMIUM DOT KOM CREATES YOU A MARKETING VIDEO YOU WOULD BE PROUD OF
THIS VIDEO HAS BEEN CREATED BY PREMIUM DOT KOM
IT CREATES A COHESIVE BRAND IDENTITY
if a customer has never heard of your brand, how can they buy from it?
With motion graphics, there are no limits to the number of ways you can subtly incorporate your brand into your content.
Presenting your brand’s message in not only the script, but also the choice of music, shape, colour, design and even the movement can culminate in a very powerful impression.
IT MAKES THE BORING, EXCITING
If your audience enjoys your video ads, it increases brand association by 139% and purchase intent by a whopping 97%.
What do you think your audience would enjoy more? A video of a person explaining your company to the camera – or what motion graphics can create, which is a world without limitations where you can craft a truly engaging narrative. Especially when you integrate motion graphics with other complementary mediums, such as animation.
HIGHER RETENTION AND ENGAGEMENT RATES
65% of viewers watch more than ¾ of a video, which is more than we can say about text-based content. So, if you have a message to get across (and why wouldn’t you if you’re creating content?), motion graphics and video might be the way to go.
On top of that your audience is 10 times more likely to share and engage with your video content than your blog posts or photos.
Today, the world is shifting from laptops and desktops to mobile devices for content consumption.
In fact, more than 50% of users watch videos using their smartphones or tablets, and the great thing about motion graphics content is that any device can play it (unlike Flash videos that cannot be played on iPhones and iPads). This then gives you more opportunities to reach your target market with user-friendly content.
With 100 million hours of videos watched on Facebook every day, and 10 billion daily video views on Snapchat, social media offers a vast opportunities to get your content seen and shared. And motion graphics enables you to make great, viral content, far easier than any other medium – why? Because it just looks cool.
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